Wednesday, April 04, 2007

Is this thing indestructible?

By Daniel Souza


Last November the local Toyota Media Office invited a handful of journalists to test drive their new Toyota Tundra truck.
Although the Tundra wasn't new to the American market, Toyota hoped to not only scratch the surface, but to scoop the competition's business by innovation in some areas (think six speed tranny and biggest disk brake in the market for its category).
As I discussed the outcome of the trip with some close friends, I was often told that Americans are the only ones that know how to make a true lasting truck. While I don't doubt that American manufacturers certainly can build good lasting trucks (my father has a 1957 Ford), I have a few things to say concerning that.
First of all, the new Tundra is manufactured in the U.S. Wouldn't that classify it as an American truck? Some still say no. Whatever.
Second, the numbers have proven that the public has been choosing Asian-descent vehicles versus American vehicles. Detroit and its manufacturers should be more worried about their reputations rather than trying to re-creat an American revolution.
Third, I'm not pro-American or pro-Asian. I'm all about pro-consumer. Let the best manufacturer win, not only in sales, but also the trust of the American consumer.
This past week I came accross three YouTube episodes of the BBC produced Top Gear. In the show, Top Gear's crew tries to kill a Toyota truck. Can they? Take a look for yourself.









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